Dieter Gerhard

As our President and CEO, Dieter is in charge of general oversight of every aspect of northStudio. He also considers it his responsibility to ensure that our office is a place of personal growth and development for staff. Dieter strives to shape a team of people who not only enjoy their work, but who are also at the top of their respective fields.

Known for both his bull dog tenacity and his generosity, Dieter is equal parts hard ass and softie. In the business sphere, his greatest strengths are his sharp, analytical mind, his capacity for deductive reasoning, and his eye for development potential. On a personal level, he cares deeply about his staff, and mentoring has become an important facet of his job, heading North Studio.

Dieter gets great pleasure out of watching staff members succeed and grow into their own. He also finds that the youthful energy in the office helps him keep in touch with today’s marketplace. Outside of the office, Dieter runs the popular Birds of a Feather Oceanfront Bed and Breakfast, and in the summer months, he can often be found out on the water in his zodiac conducting Marine Eco Tours. Boating and travel are his two biggest passions. Being out in the open ocean gives him the opportunity to connect with nature, especially here on the beautiful west coast, and travel is a chance to explore the world and experience other cultures. Dieter’s top spots include Germany, where his family origins are, and New Zealand because of the friendly and gracious people and diverse geography. In fact, New Zealand reminds him of Vancouver Island.

Dieter's favourite spot to unwind since 1980 is Negril, Jamaica where he enjoys a special connection with the locals. Dieter has "adopted" a Jamaican family, ensuring among other things they receive an education. Always the thrill seeker, Dieter enjoys activities like skydiving, para-sailing, horse-back riding, hot air ballooning, and touring in submarines while on his travels.